The old /about page worked. It told the story. But it didn't feel like the rest of the site anymore. We've been rolling out the SC2.0 Aurora design system across the enterprise site — northern lights gradients, improved typography, tighter spacing — and the about page was the last major holdout.
More than that, the narrative structure wasn't quite right. We were telling the Strug City story, but not in a way that emphasized the progression: personal AI assistant → autonomous engineering team → platform → company → go-to-market. That progression is the whole thesis. It needed to be the organizing principle of the page.
What Shipped
We rebuilt the entire /about page using Server Components and the Aurora design system. The new version organizes the story into five distinct acts:
Act I — Built Sabine. The personal AI assistant that started everything.
Act II — Built Dream Team. Autonomous engineering agents that ship real code.
Act III — Built the platform. The Strug AI Platform that powers it all.
Act IV — Formed the company. Strug City, the autonomous product and engineering organization.
Act V — Bringing products to market. Where we are now.
Each act gets its own visual section with Aurora gradients, consistent spacing, and typography that matches the rest of SC2.0. We also generated a new OpenGraph image so the page looks correct when shared.
Why This Matters
The /about page is where first-time visitors try to figure out what Strug City actually is. 'Is this a consulting firm? A SaaS product? An experiment? A real company?' The five-act structure answers that question by showing the progression. It's not just a story — it's proof of methodology. We didn't start with a business plan. We started by solving a personal problem, then building the team that could solve bigger problems, then building the platform that could power that team, then forming the company around all of it.
That's not a typical founder story. It needed a page that didn't feel typical.
What's Next
The entire enterprise site is now on SC2.0. Next step is content: we need to populate the blog with posts that reinforce the five-act narrative and demonstrate what autonomous engineering actually looks like in practice. We're also planning a dedicated Dream Team product page that goes deeper into the agent architecture and mission orchestration system.
The about page sets the stage. Now we need to fill it with evidence.